Açarú Store was founded and created by two sisters in search for more cultural connection through Jewelry. Born and raised in the Caribbean, we were always exposed to different cultures; African, European, Latin American and so much more. Driven by our ambitions we sailed on this journey as a female-led family-run business (Pure & Authentic trading) in 2022 to share this unique experience with the rest of the world.

Our collection is based on beautiful, simple, stylish, full of character jewelry with a touch of cultural blending consisting mostly of Silver, Silver Plated, stainless steel, Crystals and Minerals. Everyday fair-made jewelry for a reasonable price.

We hope that with our collection(s) you can express yourself, feel confident and empowered in who you are or will become. Capturing every moment of your journey with a memorable piece that can remind you of your constant growth.

Mermaids(man) represent femininity, beauty, raw sensuality intuition, change, individuality and non-conformity. This is the reason why we have chosen to place a mermaid as our representation. No matter who you are or what you identify with we aim to represent you too. Join us, swim with us in this journey of movement.

With Love,

Açarú